Facebook-parent Meta has launched a monthly subscription service, called Meta Verified, that will allow an individual to “verify” their identity on Instagram and the marquee Facebook service and get the coveted blue check mark on the platforms as well gain access to some other features, branching to a new revenue channel that has had mixed success for its smaller rival Twitter.
The subscription service, first rolling out in New Zealand and Australia starting this week, is priced at $11.99 per month on the web or $14.99 on Apple’s iOS. (The company didn’t say when it plans to make the service available for purchase through its Android apps.) Meta Verified will allow a user to verify their identify using their government-issued ID card and will offer additional services such as improved impersonation protection and direct access to customer support.
Meta co-founder and chief executive Mark Zuckerberg said in a Facebook post that the subscription service will launch in “more countries soon,” without elaborating. “This new feature is about increasing authenticity and security across our services,” he wrote.
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